Branding
Kamloops Electric Motor
An electric motor and generator company seeking to expand its business facilities and services. This project involved discovering and establishing the company's brand, including the design of their brand, website, logo and other print materials.
About the logo
This logo deconstructs the 'K' letterform and rebuilds it using an electric bolt to form the vertical portion of the letter. The logo is paired with a heavy sans serif typeface that balances the logo's energetic motif.
Colors
#3E6C45
#121212
#43449CSecondary
Typeface
ELZAABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz — 0123456789
Logo Icons
Sketches and Logo Usage
